Showing posts with label camille solari. Show all posts
Showing posts with label camille solari. Show all posts

Friday, October 2, 2009

3 Questions: Camille Solari = Ultimate Hollywood Hyphenate


Camille Solari is creating her own version of Hollywood. When the roles she wanted weren’t coming across her inbox, let alone being written, she wrote them herself. Her resume consists of acting, writing, producing, and even directing, but her multiple job description is no detriment to her image. In fact, it’s part of her edge.

Solari wrote, produced and appeared in True True Lie, a psychological thriller that was picked up by The Weinstein Co. This Boston native performed the same hat trick for the recently released feature, Rocker, about a female musician in the L.A. music scene. To top that off, she also recorded the songs that appeared on the soundtrack.
She has co-produced and directed an intimate documentary on James Brown, which wrapped just weeks before his death.

She recently shot Boston Girls, a dark comedy about Italian and Irish love feuds in Beantown. This film marks her directorial debut in a narrative feature. Oh, and by the way, she also wrote and stars in it. Right now, Solari’s in pre-production for Forever, a supernatural thriller based upon her own script and starring... herself. Edward Furlong and Dennis Hopper are in negotiations to co-star.


Her over-the-top comedy, Hooker’s INC, recently showed in select LA theatres. She co-wrote, produced, and acted in that one, too. It may look effortless, but there was a time when this multi-hyphenate powerhouse was shying away from the idea of publicity. She stood still long enough to answer our 3 questions about PR and branding:


GP: In the past 3 years, you've dramatically increased your publicity and visibility. Were you hesitant at first to put yourself in the public eye, and if so, why?

CS: Yes, I was hesitant. It does feel awkward to go out there and do interviews and promote myself and talk about my movies. It sort of goes against my East Coast grain of being humble and self-deprecating. But it is TOTALLY necessary.


GP: What has your publicity campaign taught you about yourself?


CS: I am doing so many movies and special projects, but personally, I always feel like I want to be doing even more. Yet, the feedback I get from people I run into or those who email is ‘How can you be doing so many movies? How do you have the time? And who the hell is your publicist, and can I hire them?’

GP: Can you name a few results you've seen in your career due to publicity that you doubt you would have received without PR and branding?

CS: Basically, when I go out to social functions or events, I am constantly recognized by people I don’t know. I also got a theatrical release for a feature I did solely as a result of my fan base- which I didn’t have until my works got publicized and I started doing publicity through interviews, print articles, public appearances, and things like that.

Monday, September 14, 2009

Even Hookers Need Publicity

After doing PR for 10 years, I find the road of public awareness is still a long and winding one. Those on the outside rarely understand the time and effort required to become a celebrity overnight. One key to the process is staying connected, so we encourage our clients to work the rolodex, send news to long time as well as recent contacts, and be open to the opportunities that arise.

On February 20, 2009, our client Camille Solari had a LA theatrical premiere for a cheeky comedy she co-wrote and starred in called Hookers, INC. When the film got a from the LA Times, we saw a golden moment to further spread the word about the film while using the weight that attention from a prestigious newspaper allots. Camille’s mailing list is enviable, and one email blast later we found that Charles Judson of the Atlanta Film Festival had sited the newsletter as a shining example of self promotion. Even though Judson admitted he may never see Hookers, INC, it’s made a dent in the back of his mind, which is key for an indie film. This wasn’t the first email Judson had received about Camille, and it won’t be the last.

Brands can’t be built in a vacuum. People have to know who you are, what you’re doing, and what you just did in order to become familiar with you and open to your message. Stay in contact and you may find a few fans, brand ambassadors, or at least some people who respect you in your address book.

From the March 2009 issue of GOINGPUBLIC: 720 PR Newsletter