Monday, September 14, 2009

Even Hookers Need Publicity

After doing PR for 10 years, I find the road of public awareness is still a long and winding one. Those on the outside rarely understand the time and effort required to become a celebrity overnight. One key to the process is staying connected, so we encourage our clients to work the rolodex, send news to long time as well as recent contacts, and be open to the opportunities that arise.

On February 20, 2009, our client Camille Solari had a LA theatrical premiere for a cheeky comedy she co-wrote and starred in called Hookers, INC. When the film got a from the LA Times, we saw a golden moment to further spread the word about the film while using the weight that attention from a prestigious newspaper allots. Camille’s mailing list is enviable, and one email blast later we found that Charles Judson of the Atlanta Film Festival had sited the newsletter as a shining example of self promotion. Even though Judson admitted he may never see Hookers, INC, it’s made a dent in the back of his mind, which is key for an indie film. This wasn’t the first email Judson had received about Camille, and it won’t be the last.

Brands can’t be built in a vacuum. People have to know who you are, what you’re doing, and what you just did in order to become familiar with you and open to your message. Stay in contact and you may find a few fans, brand ambassadors, or at least some people who respect you in your address book.

From the March 2009 issue of GOINGPUBLIC: 720 PR Newsletter

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