Wednesday, September 16, 2009

The TIP Sheet

You’ve devised a great business name. You’ve bought the URL. Now what?

If you’re brand-minded and intend for your brand to have a social media presence, you’d better keep that presence consistent. It’s imperative to maintain the same username across the social media networks that are vital to your business (you know, Facebook, Twitter, LinkedIn...).

Your username should be part of your brand’s definition. Staying consistent will 1) aid in searchability and make it easy to be found by consumers seeking you online, 2) assist memory recall since once a consumer knows one of your usernames, they know them all, and 3) hopefully protect you from being brand-jacked by some random person.

Visit to check availability for the username you want to have in cyberspace.

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